INTRO

Farland Technology GmbH, also known as Lazy Animation, and referred to as "we", "us", or "our", is a technology company specializing in the design and development of mobile games and software applications. Through this Privacy Policy, our objective is to clarify the methods and reasons behind the collection, storage, sharing, and usage of your personal data, ensuring compliance with the legal standards of the countries in which we operate.

Playing Our Games

Upon downloading, accessing, or playing our games, or utilizing our other services, we gather data about you. This information primarily originates from you or your device, including details like device type, your country, region, and your interactions within the game. We utilize this data to deliver our games and services, focusing on objectives like optimization, fraud prevention, tailoring in-game promotions, and validating purchases. Furthermore, this information will be used for other objectives outlined in our Privacy Policy, such as for marketing and advertising.

Browsing Our Websites

Your visit to our website Farland.ch or Lazyanimation.ch, leads to the collection of your information. This includes insights on how you interact with these Websites. The collected data is used for multiple purposes, like managing and enhancing the Websites, supporting customer service inquiries, and providing content that is relevant to your interests.

Data Collected and Shared

In addition to the information previously described, we collect and share the following types of data for the purposes outlined below:

• User IDs: Collected primarily for app functionality, ensuring a smooth and personalized user experience.
• Purchase History: We track your purchase history within our games and services. This data is used for analytics, understanding user preferences, and tailoring our advertising and marketing strategies accordingly.
• Approximate Location: Your approximate location is gathered for enhancing app functionality, analytics, fraud prevention, security, and compliance, as well as for advertising and marketing purposes.
• Diagnostics: Diagnostic information is collected to maintain and improve the functionality of our apps. This data also contributes to our analytics efforts.
• App Interactions and Other Actions: We monitor your interactions within our apps and other related actions. This information is crucial for analytics, fraud detection, security, and customization of advertising and marketing content.
• Device or Other IDs: These identifiers are collected for a range of purposes, including app functionality, analytics, fraud prevention, security measures, and targeted advertising and marketing.

This data collection is integral to our commitment to providing a high-quality, secure, and personalized experience. We are dedicated to handling your data responsibly and in accordance with all applicable privacy laws.

Third-Party Services

Our application integrates several external services to enhance user experience and functionality. Below is a detailed overview of each third-party service we use:

• Unity Ads: This service provides targeted advertising tailored to user interests. Unity Ads collects and uses data to present relevant advertisements within our app, helping to support our service financially. Their data collection practices are governed by Unity's privacy policy.
• Google AdMob: A Google-powered advertising service, Google AdMob offers a sophisticated platform for displaying ads in our app. It uses data such as user interactions, app usage patterns, and device information to serve personalized ads. AdMob operates under Google's comprehensive privacy guidelines.
• Google Analytics: This tool is pivotal for tracking and analyzing user behavior within our app. Google Analytics gathers data on how users interact with the app, including session durations, page views, and user navigation paths. This information is crucial for us to understand user needs and improve the app's functionality and user experience. Google manages this data in line with its privacy policy.

It's important to understand that these services operate independently of our app and have their own privacy policies. We encourage users to review these policies to understand how their data is being used and protected.

Compliance with Laws

We comply with the General Data Protection Regulation (GDPR). If you are a resident of the European Economic Area (EEA), you have certain data protection rights covered by GDPR.

Additional Rights

Beyond your existing rights, you can amend, delete, object to, or limit the use and sharing of your data. You're also free to withdraw your consent at any time.

We aim to address all requests promptly. Should we not resolve your privacy or data usage concerns to your satisfaction, you have the right to contact the relevant data protection authority in the European Economic Area, Switzerland, or the UK.

To exercise any of these rights, please follow the instructions in the "Contact Us" section. We comply with applicable laws in responding and may verify your identity for your privacy protection. This verification might include asking for a purchase receipt, linking your email to your game account, or answering specific questions related to your use of our Services. Additionally, you can appoint an authorized agent to exercise your rights, provided you supply their details to our customer support as per law.

Please note, exercising these rights won't result in discriminatory treatment.

Children’s Privacy

Our games are designed with a general audience in mind and are not specifically targeted at children under the age of 13. In alignment with this approach, we adhere to a strict policy regarding the collection of personal information:

• No Intentional Data Collection from Under-13s: We do not knowingly gather personally identifiable information from children under the age of 13. This stance is in strict compliance with relevant child protection laws, including the Children's Online Privacy Protection Act (COPPA).
• Age Limitation Measures: Users may be asked to confirm their age before engaging with certain features of our games.

We encourage parents and guardians to be actively involved in their children's online experiences. If you believe that we have mistakenly or unintentionally collected personal information from a child under the age of 13, please contact us immediately at games@farland.ch so we can take appropriate actions, including removing such data from our records.

Contact Information

If you have any questions about this privacy policy, please contact us at games@farland.ch

Policy Changes

This privacy policy is subject to change without notice. If you have any questions feel free to contact us directly at games@farland.ch

last updated on 29.12.2023